Comma splices are a common mistake in today's writing. This video is helpful for anyone looking to improve their writing. It has plenty of useful information and gives great advice.
https://youtu.be/SGqGWMoRJC0
Personal Blog
Friday, December 9, 2016
Advancements in the Search
Engine Marketing Industry
The SEM (search engine marketing)
industry has faced many changes throughout the year. Google, the leader in
market share for search advertising, has changed the layout of their SERP (search
engine results page) earlier this year. This new format removes 4 PPC
(pay-per-click) ads from every SERP. By no longer having positions 8-11,
advertisers must make the necessary optimizations in order to remain within the
first page. Google continues to reward ads based on relevance, so it is
important to match the ad text, with the landing page.
Google has developed an
algorithm called Ad Rank, which calculates the cost and positioning of every eligible
PPC ad. Many factors are taken into consideration with Ad Rank such as the
expected CTR (click through rate) and the quality of the landing page. The
landing page should be transparent and easy to navigate around. CTR’s allow
advertisers to see how engaging the ads are. Having a high CTR improves the Ad
Rank which also lowers the CPC (cost-per-click). If the CTR is low, the
advertisers may want to change the verbiage and create a more compelling
message.
Google also updated the format of
their text ads later in the year; increasing the amount of characters allowed
per line. The description line increased from 35 to 80 characters including
spaces and punctuation. Advertisers are already taking advantage of these
expanded text ads. The additional ad space gives marketers more freedom when
creating text ads. The deadline to transition from standard ads to expanded ads
is January 31, 2017, so this gives marketers plenty of time to make the
necessary updates.
Smart phones and tablets play
an important role in the SEM industry. With all the technological advances in
the past decade, phones continue to be a big part of our daily lives. Companies
are now making dynamic webpages that adjust websites for different screen
sizes. When optimizing for mobile devices, pop-ups should definitely be avoided.
The small screen sizes from mobile devices tends to generate a lot of
accidental clicks. Another factor to take into consideration is the font style
and size. The text from the landing pages should be clear and easy to read, for
both mobile and tablet devices.
In conclusion, the SEM industry
is constantly changing and finding new ways of targeting internet users. Google
continues to lead the way with innovative and new ideas, but they are not the
only ones. The Yahoo/Bing network is also a force to be reckoned with. This network
has steadily increased in market share since the two networks first merged in
2009. Although the future is uncertain, 2017 will be an interesting year for
search advertising as Google strives to stay ahead of the competition.
Thursday, December 8, 2016
This is a great video for anyone who needs help with writing a resume. Linda Spencer effectively explains how to properly market oneself to potential employers. The video is only three minutes long and has plenty of interesting information.
Sunday, November 13, 2016
Overcoming Trouble
Ever have a friend that would give
his life for yours? I can say I did. I was fortunate to have great friends
by my side throughout my youth. At the age of eleven, my best friend Andres,
and I decided to go swimming in a nearby lake. We made our way to the
designated swimming area but quickly grew bored of the waist-high waters. In an
effort to challenge ourselves we agreed to swim to the other side of the lake.
I swam about forty feet from the shoreline when I came to the realization that
my life was in danger. Unable to swallow my ego anymore, I yelled towards my
friend in panic, "What if i don't make it to the other side?" He
responded with a smile I could never forget and yelled back, "Don't worry,
I won’t let that happen to you, and swim on your back. It's easier." I
switched my swimming position and felt immediate relief. Eventually I made it
to the other side of the lake unharmed. I am forever grateful for Andres and
how he helped me get through this troublesome situation.
Wednesday, September 28, 2016
Why Do Photographers Charge So Much?
This is an interesting article from my coworker. The author
explains why photographers charge hefty fees for photo shoots. He makes key
notes about common expenses photographers incur, fees that most people wouldn’t
consider. I highly suggest this article it’s very informative and to the point.
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